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Boucheron opens Shanghai pop-up for Quatre’s 20th anniversary

Boucheron’s Quatre 20th Anniversary pop-up experience space has opened in Shanghai following showcases in Paris and Seoul. The exhibit, running from July 27 to August 11, is located at 1018 Yuyuan Road in Changning District, a historic building formerly the residence of writer Shi Zhecun and now the Yuyuan Department Store. The experience space integrates the iconic elements and colors of the Quatre series into the building’s exterior to mark the collection’s 20th anniversary.

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