Rimowa launches red Essential suitcase for Qixi Festival
Rimowa has launched a new red Essential series suitcase with updated interior design. The brand will hold a promotional event in China themed “In the Limelight” (热爱当红). The color red symbolizes enthusiasm and carries positive connotations in traditional Chinese culture, complementing the sophisticated Essential series suitcases. The collection will debut at Rimowa’s pop-up concept space in Changsha.