On July 23, Louis Vuitton announced Lisa from Blackpink as its new brand ambassador. Nicolas Ghesquière, Artistic Director of LV Women’s Collections, expressed his fascination with Lisa’s bold spirit and charm, noting that her music and fashion sense are equally groundbreaking and creative. Notably, Lisa’s recent solo single Rockstar debuted at number four on the Billboard Global 200 chart, marking her third song to break into the top 10 following Lalisa and Money in 2021.