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Tom Ford creative director Peter Hawkings departs after one year

Tom Ford’s creative leadership faces a shake-up as Peter Hawkings, the brand’s first appointed creative director following its acquisition by Estée Lauder, is set to leave after just a year. Hawkings, who began his role in April 2023, was initially expected to uphold the brand’s aesthetic continuity following Tom Ford’s departure. Despite Hawkings’ contributions, Estée Lauder has confirmed his exit, prompting concerns about the brand’s future creative direction. The Spring/Summer 2025 collection will be presented in Milan in September 2024 without a runway show, and a new creative director will be announced soon. This leadership change highlights the challenges luxury brands face in maintaining consistency during ownership transitions.

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