H&M, Shanghai Fashion Week launch Chinese designer showcase
H&M, in collaboration with Shanghai Fashion Week, has launched the China Designer Collaboration Program. This collaboration will feature the independent designer brand Garçon by Garçon, founded by Chinese designer Tang Dayun. The collection will include a variety of fall and winter items such as women’s wear, men’s wear, unisex pieces, and accessories, and will be released during Shanghai Fashion Week in October 2024. The theme of this collection is “Le Soleil” (The Sun), the source of all nature, while continuing Garçon by Garçon’s curiosity and exploration of Greek and Persian classical cultures from the 5th century BC, and integrating traditional Eastern aesthetics.