As part of its “Find Your Courage” campaign, Coach has expanded into the metaverse via its presence on Roblox and Zepeto, aiming to make high-end fashion more accessible and interactive. The campaign features digital versions of Coach’s spring 2024 collection and includes a virtual store in Zepeto, where Coach has introduced a limited-edition item, marking it as the first luxury brand to do so. Additionally, Coach House in New York City has been transformed into a temporary pop-up reflecting these virtual collaborations, open until July 21.