Adidas has reported a robust second quarter with revenue up 11% YoY to 5.822 billion euros ($6.68 billion), or 16% excluding Yeezy sales from the past two years. Operating profit surged 97% to 346 million euros ($397 million), with a slight gross margin decline to 50.8%. Buoyed by these gains, Adidas has raised its 2024 revenue forecast to high single-digit growth and expects operating profit to reach 1 billion euros ($1.15 billion), citing renewed interest in retro sneakers like Samba and Gazelle. The company plans to sell remaining Yeezy inventory, projecting an additional 150 million euros ($172 million) in revenue by year’s end.