Coinciding with the release of Despicable Me 4 in major theaters, on July 15, Shiseido launched a cross-over collaboration with the Minions IP, introducing the Shiseido Revitalizing Lotion and Cream Minions Limited Edition Gift Set. This set includes limited edition Minions-themed merchandise and movie tickets for users participating in topic interactions. Additionally, the brand is releasing a Minions animated short film to convey the product’s key selling point, “Early protection, nighttime restoration.”