Bulgari has launched a new visual campaign ahead of the Qixi Festival, featuring its iconic ribbon set against a blush-colored dawn backdrop, forming a heart-shaped motif. The campaign, titled “The Moment of Eternity,” highlights themes of courage and enduring love, showcasing artisanal creations that convey heartfelt sentiments and deliver meaningful vows. Specifically designed for Qixi, the Divas’ Dream series necklace incorporates luminous mother-of-pearl, symbolizing pure and flawless love, adorned with diamonds and pink sapphires to add a touch of romantic allure.