Recent reports from industry insiders indicate that Chow Tai Fook’s sales have faced challenges amid a sustained increase in gold prices. Responding to these market conditions, the company acknowledged that high gold prices, coupled with broader economic factors, have led consumers to adopt a cautious stance. Chow Tai Fook expressed optimism that as gold prices stabilize, demand for gold jewelry is expected to rebound gradually. Looking ahead, the company plans proactive adjustments to its product lineup to better align with evolving market dynamics and maintain competitive differentiation.