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Shein pledges $271M investment in UK and Europe

Shein yesterday announced plans to invest 250 million euros (approximately $271 million) over the next five years in the UK and Europe. This includes a 200 million euro circular fund for investing in startups focused on renewable material innovations. Shein also allocated 50 million euros for potential investments in research and development or pilot production facilities in Europe or the UK, and to assist local brands and designers in accessing larger markets through Shein.

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