Prada unveiled a new collection of men’s and women’s clothing, alongside subtle-tone handbags and accessories, for Qixi Festival. The campaign features imagery filmed in the ancient village of Xingxi, Huizhou, known for its traditional architecture and serene natural landscapes. In the ad campaign, actor and Prada ambassador Li Xian, along with model Xie Xin, wander through the village, bridging past and present. Prada’s Qixi collection is available online and offline.