Louis Vuitton has launched a Beijing-focused podcast series that explores the city’s soundscapes with journalist Hong Huang and Sound Art Museum co-founder Qin Siyuan. The maison has also opened four “Beijing Vibe” pop-up spaces across the capital, located in the 798, Gulou, Liangma River, and Guomao districts. The initiative offers multi-sensory experiences through city guide podcasts and temporary stores.