Shiseido launches omnichannel ‘Nars Voyage’ experience
Shiseido Travel Retail has launched the “Nars Voyage” campaign. The initiative includes an omnichannel experience starting online via the Nars Voyage WeChat Mini Program and concluding with a retail showcase at CDF Sanya International Duty Free Complex. The multisensory experience integrates virtual try-ons, gamification, and AI technology for personalized product discovery, alongside live makeup shows.