Higher tariffs imposed by Europe and the US on Chinese electric vehicles (EVs) have been labeled a “temporary setback” by Neta Auto’s vice-president, Zhou Jiang. The tariffs have prompted Chinese EV makers to explore alternative markets, such as Africa, Southeast Asia, and South America. Zhou criticized the tariffs as protectionist, but remained optimistic about their short-term impact. Neta Auto recently opened its first store in Kenya and plans to expand further in Africa. Meanwhile, other Chinese EV giants like BYD are also targeting Africa.