On June 24, Finnish fashion brand Marimekko announced on social media its collaboration with Heytea, celebrating the 60th anniversary of the iconic Unikko print. The collection includes various collaborative products, such as stickers, tote bags, mugs, badge sets, and a special edition Osmanthus Milk beverage. Additionally, Heytea has partnered with Walden of Flowers in Shanghai to create a limited-time Joy Blooms-themed pop-up space, inviting consumers to participate in on-site check-in activities for a chance to win custom osmanthus flower bouquets.