On June 21, Italian luxury fashion brand Curiel announced its expansion plans, aiming to open its first standalone flagship store in Milan by 2026 and expand to international cities such as Hong Kong, Paris, London, Tokyo, and Seoul over the next five years. Since establishing a joint venture with Chinese luxury brand management company RedStone Haute Couture in 2015, Curiel has set up 29 retail locations in China. The brand also plans to showcase its main product lines in Milan and Paris this September.