Tmall’s sees record 618 sales, small merchant growth
Tmall’s 618 shopping festival report shows that by midnight on June 18, 365 brands had achieved sales exceeding 100 million RMB ($13.8 million), with over 36,000 brands doubling their sales versus last year. New 88VIP members grew by 65% YoY, reaching a record high. Tmall led in sales growth and scale in the beauty, digital, home appliances, and fresh food segments. This year, Taobao and Tmall integrated discounts, benefiting small and medium-sized merchants. Sales for 1.9 million Taobao merchants grew over 100% YoY, with nearly 30,000 surpassing 1 million RMB.