As competitors like Yoox Net-a-Porter exit China, luxury platform Cettire has entered the market, launching its own platform earlier this year after partnering with JD.com. Despite investor confidence, Cettire faces challenges from rising Chinese luxury brands and a financially strained middle class. Its stock price has fallen nearly 23% this year, with a market value of about $559 million (A$860 million). Analysts note declining demand for brands like Gucci and Burberry in China, while Louis Vuitton, Dior, Hermes, and Cartier remain stable. Cettire offers brands like Dior, Moncler, and Gucci, operating with no inventory and shipping directly to consumers.