Louis Vuitton’s Men’s Creative Director, Pharrell Williams, posted a video on his personal social media account featuring a round product with a silver shell, bearing both Apple and LV logos on the front and back. No specific product details were disclosed, sparking speculation about a potential collaboration between LV and Apple. Shortly after, the same account posted two more entries with the caption “SS25,” showcasing the invitation for the LV Spring/Summer 2025 Men’s Fashion Show, which will be held on the first day of Paris Men’s Fashion Week on June 18, 2025.