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Valentino chief foresees quiet luxury’s demise

Valentino’s chairman predicts a shift from “quiet luxury” to bold designs in the fashion industry, marking a new chapter for the brand with the recent appointment of Alessandro Michele as creative director. Michele’s flamboyant style contrasts with predecessor Pierpaolo Piccioli’s minimalist approach, signaling a departure from the “quiet luxury” trend popularized during the pandemic. Rachid Mohamed Rachid anticipates a resurgence of colors and bold designs, reflecting a broader industry shift. Despite challenges in the luxury goods market, including flat growth projections and weakened consumer demand in key regions like Europe and the US, there are hopeful signs for a Chinese recovery in the second half of the year.

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