As anticipation builds for the Uefa Euro 2024, Trip.com Group, a leading travel service provider, reports a 125% increase in bookings from Asian travelers heading to Germany. This surge is spearheaded by Chinese tourists, showcasing a remarkable 132% increase, as they flock to experience Europe’s rich football culture and vibrant city life. Germany, with its deep-rooted football heritage, is set to host the Euro 2024 starting June 14. Trip.com’s data underscores a robust trend in sports tourism, particularly from Asia, emphasizing an escalating enthusiasm for both football and international travel. Fans from countries such as China, Japan, South Korea, and various Southeast Asian countries plan to visit Germany this summer. Key cities like Frankfurt, Munich, and Cologne are top destinations, with Frankfurt leading in booking volumes. This influx of visitors is expected to inject significant revenue into Germany's local economies, particularly benefiting the hospitality and service sectors.