Estée Lauder Group announced the completion of its acquisition of Deciem Beauty Group, the parent company of The Ordinary. The transaction involved a cash payment of approximately $860 million and was completed on May 31. Estée Lauder began investing in Deciem in 2017 and became its major shareholder in 2021. This acquisition marks Estée Lauder’s third investment in Deciem, bringing the total investment to around $1.7 billion. Deciem Beauty was founded by Brandon Truaxe in 2013, with most of its sales coming from the brand The Ordinary. Deciem also owns 10 other brands, including Hylamide, The Chemistry Brand, Stemm, and AB Crew.