A user on Xiaohongshu, claiming to be an Adidas Group employee, has accused Judy Li, former Senior Vice President of Marketing for Adidas China, of workplace bullying and accepting kickbacks. The whistleblower letter alleges that in 2023, Adidas’ marketing budget for Greater China was 250 million euros ($269 million), with widespread corruption involving sports marketing, brand activation, and more. The marketing team allegedly received 15% to 20% kickbacks and forged contract fees with celebrities and KOL agents. Despite a kickback scandal involving media partner GroupM, Li and her team concealed the issue. Previous marketing executives Christine Pan and Simon Wang were also dismissed for corruption. Adidas China has not yet responded to these allegations.