Xiaohongshu hosted the Xiaohongshu Fashion Partners Day from Wednesday to yesterday, themed Let Good Design Be Seen. It announced an upgrade to its fashion IP Redlabel and a partnership with the Shanghai Fashion Design Association. This partnership will involve regular industry exchanges, new fashion awards, and opportunities for merchants to collaborate and gain international exposure. Over the past year, 80% of domestic original design brands and over 70% of designer brands on Xiaohongshu have seen revenue growth, with over 1,000 fashion brands launching successful new products.