Skip to content
Upgrade to Intel
Subscribe and gain unlimited access to exclusive features and content

Xiaohongshu’s Fashion Partners Day highlights collab opportunities

Xiaohongshu hosted the Xiaohongshu Fashion Partners Day from Wednesday to yesterday, themed Let Good Design Be Seen. It announced an upgrade to its fashion IP Redlabel and a partnership with the Shanghai Fashion Design Association. This partnership will involve regular industry exchanges, new fashion awards, and opportunities for merchants to collaborate and gain international exposure. Over the past year, 80% of domestic original design brands and over 70% of designer brands on Xiaohongshu have seen revenue growth, with over 1,000 fashion brands launching successful new products.

Get more news based on your interests