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Lululemon targets Gen Z with Chengdu pop-up

Lululemon launched its Rhythm pop-up store at Chengdu’s trendy new landmark, Cosmo. As the brand’s first pop-up targeting Gen Z, the vibrant space showcases popular summer items like Bend This sports bras and Dance Studio pants. Designed by Open Work Studio, the pop-up features bright tones and millennial elements, reflecting Lululemon’s interpretation of “rhythm” for Gen Z.

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