BMW turns to discounts in China as sales lag
The new BMW i5, released in January this year, is being offered by dealers with discounts ranging from 60,000 to 100,000 RMB ($8,400 to $14,000). The official guide price for the BMW i3 starts at 353,900 RMB ($49,500), but after discounts, the price can be as low as 170,000 RMB ($23,800). The newly upgraded Mercedes-Benz E-Class, known for its luxury, is maintaining its price around 500,000 RMB ($70,000). In contrast, the new generation BMW 5 Series, due to its exterior design, has seen a decline in sales, similar to the long-unupdated Audi A6, and is now relying on discounts to boost sales.