French perfume brand Matière Première has announced the completion of its second round of financing, with Kering Group acquiring a minority stake in the brand. In 2023, Matière Première’s retail sales grew by 70% YoY, reaching $32.1 million (30 million euros). The brand’s CEO, Caius von Knorring, stated that Matière Première is entering a new phase of rapid growth. The brand will use the injected funds to expand its physical retail business and plans to open a store in Paris this year, with the goal of opening 20 standalone stores in Germany, the US, the Middle East, and China in the future.