Loro Piana recently announced the launch of its first high-performance outdoor collection, “Into the Wild.” This collection includes men’s and women’s items such as aviator jackets, hooded parkas, trench coats, rain capes, pullovers, trousers, leggings, and shorts, as well as accessories like gloves, bucket hats, socks, and backpacks. All pieces are designed for outdoor living, with a focus on technical performance and innovation. To promote the launch, Loro Piana will open a series of pop-up stores worldwide, including locations in Shanghai, Beijing, and Jiuzhaigou.