US consumers accuse Hermès of hiding Birkin bag lottery system
US consumers have expanded their lawsuit against French luxury house Hermès, accusing it of requiring buyers to spend thousands on other products before being allowed to purchase a Birkin bag. A third plaintiff joined the class action in San Francisco federal court, originally filed in March. The lawsuit claims Hermès only offers Birkin bags to customers with sufficient purchase history, masking a hidden lottery system. Hermès has called the lawsuit “far-fetched,” stating that customers without a purchase history can still buy a Birkin. The amended complaint highlights the Birkin bag’s exclusivity and argues that rival brands like Gucci and Louis Vuitton lack its unique status. The complaint also cites Hermès’ statements from a 2022 trademark lawsuit, emphasizing the Birkin’s scarcity and investment value.