LVMH is deepening its partnership with Alibaba to enhance luxury retail experiences in China. Utilizing Alibaba’s AI-powered cloud technologies through Tmall, the collaboration aims to innovate and personalize the luxury shopping experience. Since 2019, LVMH has used Alibaba’s data management and machine learning tools to tailor services for Chinese consumers. The expanded partnership will integrate Alibaba’s AI capabilities across over 30 brands in China and Southeast Asia. LVMH’s Stephane Bianchi and Alibaba’s Eddie Wu both emphasized the transformative potential of this partnership, which recently saw the debut of Tiffany’s and Chaumet on Tmall Luxury Pavilion.