Loewe expands On Running collab with head-to-toe collection
Loewe expanded its collaboration with the Swiss sports brand On Running, introducing a new collection that includes ready-to-wear items such as high-tech sportswear, stylish jackets, and footwear for both men and women. This is the first time the two companies have designed a complete wardrobe series from head to toe. The collection will be officially released on Thursday, featuring tennis and track and field athletes Ben Shelton, Makoto Yokota, Alexandra Burghardt, Aaliyah Miller, Mario Garcia Romo, and Sintayehu Vissa as models. Additionally, the new Loewe x On collaboration logo debuts, with Loewe’s Anagram’s two Ls nestled between On’s distinctive letters.