Tod’s, known for its lagging profitability compared to rivals, plans to boost US market sales and invest in marketing to enhance its image of sober elegance. The brand, which previously focused mainly on older consumers and quality leather products, faces the challenge of revitalizing its broader product range and retail strategy, including e-commerce and store concepts, amid a global luxury market slowdown. Tod’s also aims to expand its presence in the US and its clothing line, moving away from public market pressures to transform under private equity ownership.