Lorenzo Bertelli, Prada’s marketing director and son of leaders Miuccia Prada and Patrizio Bertelli, expressed the company’s openness to merger and acquisition opportunities, emphasizing a long-standing commitment to enhancing its supply chains. This investment aims to shorten and clarify the production process by focusing more on local, Italian-based operations. Despite being a recognized brand, Prada, like other Italian luxury houses, is smaller and faces governance challenges compared to giant groups like LVMH and Kering, which boast robust corporate structures and broad global reach through diverse marketing and innovative strategies.