Balenciaga released its ad for 520 Day. Actors Zheng Kai and Miao Miao, fashion blogger gogoboi Yu Bo and his mother, as well as the couple Maojing and Xiaoying, appear in the ad showcasing a limited edition holiday collection. The ad focuses on scenes of love and interaction between family members and partners. The collection includes clothing with Wi-Fi symbols and heart patterns, as well as accessories such as handbags and shoes with red-printed “BB” logos.