Tmall Global on Monday released its Global Supernova Brand Rankings for the first quarter of 2024, showing a 92% increase in the number of new brands and a 179% increase in the total transaction volume of new brands. Beauty, health care, and trendy accessories emerged as rapidly growing categories, with South Korea, the US, Japan, Germany, and Australia being the top five countries with the most new brand entries. Tmall Global targets overseas brands entering China. It hosts over 46,000 brands from more than 90 countries and regions worldwide.