Starting in late August, the European Commission will impose stricter rules on Shein, the Chinese fashion app, regarding content moderation on its platform. With an average monthly European user base of 108 million, Shein will face detailed audits and risk assessments to address issues like counterfeit goods. Classified as a “very large online platform,” Shein could face fines of up to 6% of its global annual revenue for non-compliance. Despite controversies such as allegations of forced labor in China’s Xinjiang region, Shein expresses commitment to transparency and accountability in line with the Digital Services Act principles.