Net-a-Porter taps Mika for Tmall Fashion Challenge
Net-a-Porter kicked off its Tmall Annual Membership Day on April 18, inviting consumers to explore versatile styles. Net-a-Porter invited singer Mika to take on the Fashion Challenge, exploring diverse looks and gaining fashionable inspiration. This collaboration features popular brands and items of the new season, with Mika appearing in an ad. Additionally, Mika will guest star in Net-a-Porter’s Tmall livestream, sharing fashion insights with viewers and fans during the membership event, offering chances to win limited shopping vouchers and other exclusive gifts.