Boss on April 19 hosted an exclusive evening event and private tasting session for its 2024 Spring/Summer premium collection in Beijing. Celebrities, fashion leaders, and media guests gathered at the Moca Art Center to explore Boss’ tailoring concepts and craftsmanship up close. The premium collection, representing the pinnacle of Boss’ luxurious menswear and womenswear, pays homage to the brand’s heritage craftsmanship. Newly appointed Boss Greater China Brand Ambassador, Zhang Binbin, along with renowned Chinese musical actor Ayanga, supermodel Chen Yu, and young actor Chen He, attended the banquet.