AliExpress has significantly increased its investment in the South Korean e-commerce market, with its registered capital multiplying ninefold. Industry insiders believe that this move indicates Alibaba’s intention to increase its investment and marketing efforts in the country. It is understood that AliExpress Korea increased its capital on April 17 from $3.52 million (4 billion Korean won) to $32.88 million (37.4 billion Korean won). This increase comes just two months after a previous increase in February. Alibaba initially established its South Korean subsidiary in August of last year with capital of $0.09 million (100 million Korean won).