The first Keen store in South China has opened at MixC World in Shenzhen. Following the opening of its first mainland China store in Shanghai on December 15 last year, the US-based outdoor footwear brand has been rapidly opening stores across the mainland. It was revealed on Dennis David City’s official WeChat that the first store in Central China has also opened. Meanwhile, store barricades have been installed at Tianhuan in Guangzhou for another new store.