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AliExpress deploys star power in South Korea

AliExpress yesterday named actress Tang Wei as its spokeswoman for South Korea. AliExpress is increasing its presence in the country, aiming for greater visibility. Tang joins Ma Dong-seok as AliExpress spokesperson. In addition to the appointment, AliExpress recently announced a plan to invest $1.1 billion in South Korea over the next three years, and to expand the scale of its Korean subsidiary.

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