The Web3.0 beauty brand Kiki World secured $7 million in first-round financing led by New Incubation Ventures, an early-stage investment and incubation company under Estée Lauder. Although the investment was officially disclosed recently, it was actually completed in 2022 before the official launch of Kiki World. Established in 2023, Kiki World allows consumers to decide on the direction of the brand’s product development through its proprietary platform and blockchain infrastructure, and provide suggestions for product features through voting.