Puig plans an IPO to raise over €2.5 billion ($2.75 billion), targeting a listing on Spanish stock exchanges. Led by Marc Puig, the family-owned company aims for a balance between family legacy and market accountability. Despite post-pandemic challenges, Puig reported record revenue of €4.3 billion ($4.73 billion) in 2023. The IPO signals a strategic move to fuel growth through acquisitions and brand-building initiatives.