Tmall kicked off the 2024 Top Talk Tmall Super Brand Exclusive Meeting in Shanghai on Tuesday, where it unveiled the brand’s upgraded management system objectives and plans for the new year. The aim is to assist brand merchants in business growth through new product development, marketing strategies and content commerce, while providing frontline industry players with more flexible decision-making power and assured resources. Additionally, the event honored 20 top Tmall Super Brands including L’Oréal Paris with five major awards such as Growth Breakthrough Award and Outstanding Influence.