Supreme has opened its first store in China at 291 Fumin Road in Shanghai, along with launching a WeChat mini-program. Despite requiring reservations, the store’s opening on Saturday last week led to long queues, with products quickly selling out on the brand’s WeChat mini-program. After a trademark dispute in 2019, Supreme obtained trademark rights in China in 2020 and was acquired by VF Corporation, Vans’ parent company, that same year.