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AliExpress to roll out livestream shopping in UK

AliExpress yesterday announced it will launch livestream shopping services in the UK. This service will be conducted through AliExpress’s mini shop platform, inviting British TV personalities Olivia Attwood, Kady McDermott, Farah Sattaur, Alexis Economou, as well as social media influencers such as Summer Botwe, Emma Vacchio, and Sinead Biddlecombe to host live broadcasts for product sales. The hosts will receive commissions from the sales.

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