Dior last week held the Chinese premiere of the documentary Inside the Dream at Shanghai Film City, unveiling the creation story behind Dior’s iconic fragrance, the first perfume launched by the brand’s Chief Perfumer, François Demachy. The film, from the perspective of the perfumer, takes viewers from Paris to Los Angeles, exploring the history of Dior fragrances. Demachy appeared at the premiere event alongside the director of the film Matthieu Menu, producer Claude Lacaze, Dior China brand ambassador Liu Yuxin, Dior China brand ambassador Sun Yihan, and Dior China brand ambassador Zhang Yifan. The film is available on Tencent Video.