L’Oréal Men has turned to podcasting to promote its new product, the High-end Anti-aging Set. The business is collaborating with young people’s favorite Xiaoyuzhou podcast platform to launch a project titled “Life Has More Than One Track” comprising four episodes. The brand invited L’Oréal brand ambassadors actor Zhu Yilong, basketball player Yi Jianlian, and KOL vlogger Pan Tianhong to present their unique perspectives on “extraordinary progress.”