Bottega Veneta unveiled its new pop-up store at the Shanghai Henglong Plaza on March 1. Olympic diving champion Guo Jingjing, actresses Dong Jie and Zhou Yutong, idol singer Mika, and table tennis Olympic champion Xu Xin attended the opening ceremony and reception. In conjunction with activities to mark the occasion, the brand’s WeChat platform launched an artificial reality game mini-program, inviting users to experience virtual interactive adventures around the pop-up store.